Panasonic technology brings ACMI’s Wonderland to life

 

 

DOWNLOAD THE CASE STUDY (PDF 1.7MB)

 

To explore the visual absurdities that exist in the imaginary world of Alice in Wonderland, ACMI (Australian Centre for the Moving Image) created Wonderland, an entirely original experiential exhibition that took visitors on an immersive trip through the looking glass thanks to the latest technology from Panasonic and creative expertise from several partners.

For the central exhibition showpiece, the famous Mad Hatter’s Tea Party was reimagined with a ‘digital twist’. To provide visitors with unexpected content and an unforgettable experience, Panasonic solutions brought the Tea Party to life within a completely white room, incorporating laser projection and content mapping on to a table set for a tea party, and to all walls from floor to ceiling.

 

“Working with Panasonic has been incredible and they have really helped us bring our ideas to life. They have offered every visitor the unique opportunity to sit at the ‘Mad Hatter’s Tea Party Table’, and our fully-projected room has defied expectations for a museum.”
– Jess Bram, Curator, ACMI

 

Wonderland charted the cultural, technological and societal shifts that have compelled artists, filmmakers and fans to return to Lewis Carroll’s timeless tale again and again since the birth of cinema. So the technology used within the exhibition was critical for ACMI’s curator, Jess Bram, by allowing her to bring the classic story of Alice in Wonderland into the modern day and realising her vision with digital innovation and tailored solutions.

 

“From very early on, this exhibition was so ambitious in what we wanted to achieve down ‘the rabbit hole’. In many ways, the immersive and experiential part of the exhibition exceeded our expectations of what we thought we could do in a gallery experience. The visitor response has been exceptional and to be able to watch them being taken through the story, as we intended, has been really fulfilling.”

– Jess Bram, Curator, ACMI

 

Panasonic is synonymous with reliability and innovation, which is why ACMI engaged us to create the tailored technology solutions which would complement Wonderland’s multi-channel video synchronised immersive experience.

 

“We used Panasonic because their equipment is so reliable and we know exactly what we’re getting when we get it out of the box. Even in the early design stages, they provided us with testing equipment that we hadn’t used before and it meant the whole process was seamless.”

– Glen Willey, Senior Exhibition Technician, ACMI

 

The exhibition illustrates ACMI’s ongoing fascination with new visual technologies and the role of the moving image to make the impossible seem possible. Wonderland is now the benchmark for innovative and creative exhibitions at ACMI, and collaborations with sophisticated and talented partners is key to the organisation’s growth and evolution.

 

“People have been blown away by Wonderland. The feedback has been overwhelmingly positive. It has been shared everywhere across social media and on the last day there was a queue running almost halfway through the exhibition. This has been a significant shift for us; it’s an evolution from what we have been doing before and it signals the new direction for this organisation.”

– Katrina Sedgwick, CEO and Director, ACMI